Johnson Public Library Brand Guideline
The Johnson Vermont Public Library has long been a cornerstone of comfort, curiosity, and connection. In 2025, following a historic relocation out of the floodplain, the library embarked on a visual transformation to match its new chapter. This branding project reflects that rebirth, centering on the tagline: “Settle where you belong. Seek in the pages. Spark what only you can imagine.” Inspired by mid-century book design and the charm of community spaces, the identity balances structure with warmth. Earthy tones, classic typography, and hand-drawn illustrations bring together a palette and tone that’s cultivated yet approachable. From signage and library cards to digital presence and promotional materials, every detail is crafted to welcome readers of all ages into a space that feels timeless, inspiring, and uniquely Johnson.
